Client Summary
Problem
Nailboo, deeply committed to improving conversion rates, found itself inadvertently compromising its brand perception. The intense focus on tactical improvements overshadowed the importance of aesthetics, a crucial factor in the Beauty & Cosmetics industry. This misalignment posed a threat to Nailboo's standing in a sector where visual appeal plays a pivotal role.
Solution
Stepping in to recalibrate Nailboo's strategy, I facilitated the development of a refined web branding identity that harmonized seamlessly with user expectations, all while maintaining a strong focus on conversion rate optimization. This comprehensive solution encompassed strategic photography direction, brand definition, and a holistic UI design overhaul. The result was a web presence that not only exuded beauty and uniqueness but also retained a laser focus on enhancing conversion rates. Through this harmonious fusion, Nailboo achieved a balance between aesthetic appeal and strategic optimization, positioning itself as a standout player in the Beauty & Cosmetics industry.
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a701cd09bba5ffd26b8947_nailboo-case-study-dtc-garage-2.jpg)
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a70218cf7c61d49859c119_nailboo-case-study-dtc-garage-1.jpg)
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a7022154060b098e1d949e_nailboo-case-study-dtc-garage-3.jpg)
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a7022a69facfb00bebe17c_nailboo-case-study-dtc-garage-4.jpg)
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a70275d85df488113bcf33_nb-before-1.png)
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a702653ecd5979b2954bd6_nb-after-1.png)
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a7027aab0456737bb6f551_nb-before-2.png)
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a702686e409872b4a07879_nb-after-2.png)
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a7027f6bae1329be56281f_nb-before-3.png)
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a7026b6f21c7ab0681cc27_nb-after-3.png)
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a70285300fbd7ac5ae70f5_nb-before-4.png)
![](https://assets-global.website-files.com/5fac3a0e6420725e89a6dbfa/65a702702c49007a6ae105dd_nb-after-4.png)