Client Summary


Noor Hair, having successfully validated their hair products in the market, recognized the imperative for a comprehensive web branding overhaul. Despite initial success, their approach of starting with a basic theme and making minor tweaks proved insufficient, resulting in a lack of visual distinctiveness and a compromised user experience that hindered their digital presence.


Taking the helm, I spearheaded the initiative to digitally position Noor Hair in a more impactful way, simultaneously enhancing conversion rates. The culmination of these efforts resulted in a remarkable transformation—an entire store makeover that not only bolstered the brand's trustworthiness but also elevated the visual perception people held of the Noor Hair brand. The end product was not merely a website; it was a strategic reimagining that positioned Noor Hair as a visually compelling and trustworthy presence in the market.